AI sales development for UK B2B firms
Your pipeline, running itself.
Atom finds the businesses that fit, writes to the right person, answers their replies and books qualified meetings into your calendar. It runs by itself, inside rules it cannot break.
Atom is working for its first customer now. New places open once it has a month of results.
- 09:12Researched Northfield Precision: owner-managed, aerospace supply chain
- 09:14Email sent to Alex Morgan, Managing Director
- 11:02Reply: interested → offered Tue 10:00, Wed 14:30, Thu 11:00
- 11:26Booked Thu 11:00 with Teams link, added to your CRM
- 15:40Reply asked about price → handed to you
Built in, not bolted on
Rules it keeps for every customer
- 0tracking pixels in any email
- 2follow-ups at most after an objection
- 1click pauses all sending, even emails already queued
- 24/7replies answered within minutes of arriving
Inside Atom
Everything it did, on one screen
How it works
Set up in one sitting, then it runs itself
Atom reads your business
From your website it drafts who you sell to, what makes you different and how you sound. You change anything you like, then approve it.
You connect your accounts
Sign in to your mailbox, calendar and CRM. Atom never sees or stores your passwords.
Atom sets up its own sending
It sends from separate domains it warms up over two to three weeks, so your main email address is never put at risk.
Atom finds, writes, replies and books
It researches each company, writes a personal email, answers replies within minutes and books meetings straight into your calendar.
Safe by design
Rules it cannot break
Honest about what it is
If someone asks whether they are talking to a person, Atom says it is an AI assistant writing for a named person at your company.Never talks money
Prices, discounts, contracts, scope and delivery dates always come to you. Atom will not quote or promise any of them.Stops when someone replies
Any reply stops the automated follow-ups for that person straight away.Unsubscribes are instant and permanent
One click removes someone for good, and every email carries your real name, your address and that link.One click pauses everything
Press "Pause all sending" and nothing leaves, including emails already queued.Your data stays yours
Each customer’s prospects are kept apart at the database level and never shared. Hosted in the UK.
Anything it should not handle comes to you
A price question, a complaint or anything Atom is unsure about lands in Needs you, with the whole conversation and a suggested reply. Reply from there, edit it, or hand it back to yourself.
Replies
Meetings booked while you sleep
Interested
Atom offers two or three real times from your calendar and books the one they pick.
Questions and objections
It answers from the playbook you approved, once, without arguing, then leaves the door open.
Anything risky
Complaints, legal questions, existing customers and anything it is unsure about come straight to you, with a suggested reply.
What prospects see
Short, plain and in your voice
Hi Tom,
Saw Hartwell has taken the second unit at Segensworth, congratulations. When a team grows that quickly, new business is usually the first thing to slip.
We help engineering firms keep first meetings coming in without adding headcount. Worth twenty minutes next week?
Jess
Example. Sent as Jess Taylor, written by Atom.
Researched first
Every email starts from something true about that company, checked before it is used.Approved claims only
Atom only says what is in the playbook you signed off.Checked before sending
Banned phrases, prices, wrong names and broken links are caught and held for you.Easy to stop
Your name, your address and a one-click unsubscribe on every email.
Earned trust
It earns the right to reply on its own
Who it is for
Built for owner-managed B2B businesses
A good fit
You sell a considered service or product to other UK businesses, a single good meeting is worth real money, and someone on your team takes those meetings.Not a fit
Selling to consumers, high-volume low-value offers, or anything Atom will not promote, such as gambling, debt collection or political campaigns.
Works with
Uses the tools you already have
Your mailboxes
Microsoft 365, Google Workspace, or any provider with standard email settings. Atom sends from new domains it sets up for you, never your main one.Your calendar
Microsoft 365 or Google Calendar, so Atom only offers times you are free and books with a Teams or Meet link.Your CRM
Pipedrive or HubSpot. Customers and open deals are never cold emailed, and every email and meeting is logged.Your own accounts
Your Claude account does the writing and your Apollo account finds people, so you pay those services directly at their own prices.Companies House
Every UK company is checked on the register: who owns it, its size and whether it is still trading.Slack or Teams
New items that need you, booked meetings and a morning summary, in a channel your team already watches.
Getting started
What you need to start
Your website
Atom reads it to draft your playbook: who you sell to, what you offer and how you sound.Someone to take the meetings
A person on your team who has agreed to emails being sent in their name, and whose calendar Atom books into.Twenty minutes to check the playbook
You approve what Atom may say about you. It never claims anything that is not in it.A list of who to leave alone
Past clients, partners, anyone you have approached before. Upload it in one go, or let your CRM supply it.
The alternatives
How it compares
Hiring a sales development rep
A salary, months to ramp up and a gap when they leave. Atom starts once warm-up finishes, works every hour and follows the same rules every time.Doing it yourself
Research, writing and chasing replies around the day job, so it stops whenever you get busy. Atom keeps going and hands you only what needs you.A lead generation agency
You see the meetings but rarely what was said in your name. With Atom you approve the playbook, see every email and can pause everything with one click.
Questions
What people ask first
- Will prospects know it is an AI?
- Emails are written by Atom for a real, named person at your company, who has agreed to it. If anyone asks whether they are talking to a person, Atom says it is an AI assistant. You can also choose to send as a named AI assistant, and every email then says so.
- Can it damage my email reputation?
- Atom never sends cold email from your main domain. It uses separate sending domains, warms them up slowly, keeps daily limits and pauses a mailbox on its own if bounces rise.
- What happens when someone replies?
- Their automated follow-ups stop at once. Atom answers within minutes if the reply is something it is allowed to handle, and brings anything else to you with a suggested reply.
- How does Atom keep to the rules on business email?
- It only writes to people at companies about something relevant to their work. Every email carries your real name, your postal address and a one-click unsubscribe, an unsubscribe is permanent, and data requests come straight to you.
- Can I stop it?
- Yes. "Pause all sending" stops everything, including emails already queued, and is always one click away.
Be first to try Atom
Atom is running for its first customer now. Join the waitlist and we will be in touch when places open.